Once you pick up one of our ice fishing or open water rods, you’ll feel the difference. You’ve found your go to rod. The first out of the rod locker and the last to be put back in. Our mission is to design every rod to its fullest potential. We’re not out to market to everyone, rather, we focus on creating the best rods for the species we most often fish here in the upper Midwest.
Get One In Your Hands
We Get It
You want a rod that you have confidence in. The one you don’t borrow to friends. You’ve found it right here.
Variety Is The Spice Of Ice Fishing
From LiteBite to our Greenback to our Nomad, discover fine-tuned rods designed for the species WE fish.
Feel The Difference
Highly sensitive, extremely lightweight, perfectly balanced & durable Syncork™ handles are superior over old school cork. Lighter. Durable. Awesomeness.
The brand may be new, but the owners aren’t. Gregg and Paul Thorne have been in the fishing industry since 1981. They created and marketed the very first graphite ice rods ever produced and were part of the epicenter that started what ice fishing has become today! In 1993 they...Read More "History In The Making"