The brand may be new, but the owners aren’t. Gregg and Paul Thorne have been in the fishing industry since 1981. They created and marketed the very first graphite ice rods ever produced and were part of the epicenter that started what ice fishing has become today!  In 1993 they took successful paths though the sport fishing industry and have recently rejoined combining their years of experience and expertise – resulting in high caliber performance rods unlike any other.

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